Fans give athletes a competitive advantage, especially when Olympic sized stadiums are empty to stop the spread of Covid.
My services: concept, copywriting, creative direction.
Due credit: Sam Caren, Colin Hart, Peter O’Brien (Event Junkies), Richie Egan (Jape), Christopher Lindhorst, Shamsher Walia, Alexis Goodwin.
Sound Support
Covertly recorded workouts, messages of support from loved ones recorded with NDAs, outputted in each athletes favourite genre at a BPM that would increase their working heart rate. This job took 6+ months of late nights and weekends. Worth every second.
