How do you make a portfolio of wine brands stand out on cluttered shelves? Build a world-first augemented reality app of course. Did it work? With 8 million downloads globally, we reckon it probs did.

My services: concepting experiences within the app, UX/UI wireframing and creative narration copywriting

Due credit: Kieran Antill, Thom Lawrence, Nick Sellars, Katie Moore, Brett Terblanche, Brett Edwards, Blake Arthur, Souha Intani + JWT San Francisco

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"No Funny Business" - CarsIreland

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"Risktaker Turned Winemaker" - Sam Wynn