A surreal moment of confusion with Shane MacGowan’s wife Victoria mistaking our phone number for a pizza delivery lead to us getting The Pogues’ permission to add to the legacy of Fairytale of New York 30 years after it was first released. We found out the hard way why the NYPD has never had a choir, but roped some ex-cops into a Brooklyn recording studio anyway to hear them belt out a 200 year old song.
My services: copywriting, creative direction.
Due credit: Claire Boylan, Colin Hart, Michael Uys (Out of the Blue Productions, NYC).