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My services: concept, copywriting, creative direction.
Due credit: Aaron Goodliffe, Aisling Clarke, Laura Fitzgerald, Domhnall Malone, Ken Robertson, Olly Ribeiro, Amber Clayton, Stephen Moran, Joseph Kahn.
Our spin on it
The two biggest wins on this job by far were being able to cast Joseph Kahn as the director, and securing the rights to Hot Chocolate’s “Everyone’s A Winner” which was rewritten to make it more RG/Responsible Gambling friendly.