Did you know that in 2022, Google’s algorithms still portrayed the Irish as inbred, knuckle dragging, potato munchers? We decided to set the record straight and invite anyone who thought this to be true, to visit EPIC to discover who the Irish really are.
My services: copywriting, art direction, creative direction.
Due credit: Dillon McKenna, Jarrod Banadyga, Paddy Dunne, Kevin Hughes, Will Farrell (Blast), Richard Chaney (Piranha Bar)
Still Not Us
In our second iteration of this campaign, we took aim at Gen AI. The world’s most popular image gen sites drew on outdated Irish stereotypes to create typical Irish men. We think it’s high time punch cartoons were left in the dark ages.
