If a celeb says they eat Tayto in a Joe.ie interview they become an honorary citizen, but ahead of Shania Twain and Taylor Swift’s 2024 Irish Tours we delved into their ancestral past to find genuine connections to Ireland to prove their emigrant histories.
My services: copywriting, creative direction.
Then we got creative with our framing of this genuinely new news. You’ll never guess which one got more traction in the media spreads.
Due credit: Paul Kinsella, Paddy Dunne, David Rooney (pyrography), Ali Sherlock (musician)
Then for Tay Tay’s report, we got Ali Sherlock to record and release a cover of Love Story (we called it The Love Story Before Love Story) featuring the fact checked details of Taylor’s great-great-great-grandparents meeting on a voyage from Donegal to Philadelphia in 1836.
We pyrographically etched Shania’s family history into the guitar that she famously always plays on stage and gifted it to her backstage at Malahide Castle.
