In 2022, we called out Google’s algorithms on their negative suggestions of Irish people.

Creative Director/Art Director: Dillon McKenna. Copywriters: Mikey Curran, Paddy Dunne. Director: Richard Chaney, Piranha Bar.

In 2023, we rolled with the punches and exposed A.I.’s stereotype bias about the Irish.

Creative Director: Mikey Curran. Copywriter: Paddy Dunne. Art Directors: Dillon McKenna, Paul Kinsella. Motion Graphics: Kevin Hughes.

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Paddy Power - Behind Closed Doors

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EPIC The Irish Emigration Museum - Boys of the NYPD Choir