In 2022, we called out Google’s algorithms on their negative suggestions of Irish people.
Creative Director/Art Director: Dillon McKenna. Copywriters: Mikey Curran, Paddy Dunne. Director: Richard Chaney, Piranha Bar.


In 2023, we rolled with the punches and exposed A.I.’s stereotype bias about the Irish.
Creative Director: Mikey Curran. Copywriter: Paddy Dunne. Art Directors: Dillon McKenna, Paul Kinsella. Motion Graphics: Kevin Hughes.

