I love the simplicity of print and outdoor ads and have been lucky enough to get these campaigns out the door.
To get Christmas donations for children in the Barnardos system, we created storybook realities.
Creative Director: Mikey Curran. Copywriter: Paddy Dunne. Art Director: Paul Kinsella. llustrator: Martyna Nejman.
48 Mobile is the best value phone plan in Ireland. Customers can’t help but feel smug about that.
Creative Director: Mikey Curran. Copywriter: Paddy Dunne. Art Director: Paul Kinsella. Photographer: Alex Telfer.
We discovered Shania Twain’s Irish ancestry ahead of her Dublin concerts. Rather than giving her the classic paper report, we turned it into a bespoke Les Paul guitar (the one she famously plays on stage). Is this print? Not sure. Cool though.
Role: Creative Director. Copywriter: Paddy Dunne. Art Director: Paul Kinsella. Pyrographer: David Rooney.
To bring our audience direct to The Indo Daily podcast, we turned the news into scannable Spotify codes.
Creative Director: Colin Hart. Concept: Mikey Curran, Sam Caren. Copywriter: Karl Graham. Art Director: Sam Caren.
To reposition Seppelt as a luxury brand, we drew on the gold bearing past of its land.
Creative Director: Kieran Antill. Copywriter: Mikey Curran. Art Director: Nick Sellars. Retouching: Illusion CGI.
To launch a new outdoor pursuits centre in Galway, we had some CGI fun with nature.
Creative Director: Colin Hart. Copywriter: Mikey Curran. Art Director: Sam Caren. Retouching: Alexis Goodwin (Floss).
To launch a vegan burger bar, we used humour rather than shock tactics to engage meat eaters.
Creative Director/Copywriter: Mikey Curran. Art Director: Paul Kinsella. Retoucher: Paul Lang (Orange Apple).
To showcase the Irish Independent’s Galway Races coverage, we covered racing gear in past editions of the Irish Independent newspaper.
Creative Director: Colin Hart. Copywriter: Mikey Curran. Art Director: Sam Caren. Retouching: Happy Finish.
To promote home insurance, we gave broken content a voice.
Creative Director: Colin Hart. Copywriter: Mikey Curran. Art Director: Sam Caren.
We found a hidden flag to promote a hidden LGBTQI+ exhibition.
Creative Director: Colin Hart. Copywriter: Mikey Curran. Art Director: Dillon McKenna.
To prove that The Herald has always been there for Dublin GAA, we showed how the newspaper is used in more ways than one.
Creative Director: Colin Hart. Copywriter: Mikey Curran. Art Director: Sam Caren. Photographer: Liam Murphy.
