FBD Insurance has been a household name in Ireland for nearly 60 years, but when we asked people “What does FBD stand for?” nobody knew. So we got creative with wrong answers only.
The latest campaign was released in January 2025.
Creative Director/Copywriter: Mikey Curran. Art Director: Danny Cullen. Producer: Steve Battle. Director: Chris Cottam.
The previous campaign was released in January 2023.
Creative Director/Copywriter: Mikey Curran. Copywriter: Paddy O’Mahoney. Art Director: Danny Cullen. Director: Lorcan Hynes.
.The concept extended beyond ATL, it has been used in B2B, community support and raising the profile of SME partners.
